Asian Academy of Applied Business AAAB

Asian Academy of Applied Business is a non profit, academic oriented organization established by the School of Business and Economics, Universiti Malaysia Sabah. The formation of AAAB reflects the school ambition to expand into the international arena through various academic activities.Β 


It has become the tradition of AAAB to honour a practitioner for his remarkable contribution to the industry in the Asian region. Stay tuned with AAAB 2013 in Bandung to find out who will be the recipient of CAP of Industry Award 2013.

About AAAB

The Asian Academy of Applied Business is a non-profit global academic community of scholars, practitioners, and students, committed to disseminating knowledge about business and management, and to bridge the gap between the industry and the academia.

Membership is open to all individuals and institutions who are interested with the objectives of the Academy. More information about membership will be provided soon.

A Refereed International Journal Published by the Asian Academy of Applied Business

The Influence of Tourist Motivation and Cultural Heritage Attributes on Tourist Satisfaction of Homestay Programme

The Market Risk Analysis of the Non-Financial Sectors in Malaysia

Strategic Information Systems Planning Practices and Performance of Government Agencies

Quality Management Initiatives in Malaysia’s Manufacturing Firms: Implications on Employee Involvement, New Product Development and Quality of Production

An Evaluation of the Assistance Programmes Provided to Cooperatives in Malaysia

Strengths, Weaknesses, Opportunities and Threats of Cooperatives in Malaysia

Strategy Implementation Problems: Evidence from Construction Companies in Malaysia

Book Review: Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration,