Foodink, Find Your Ideal Food Promotions

Sudah ‘Makan’?

That is how a Malaysian would normally greet one another or begin a conversation. Literally it means have you eaten, and subliminally, it goes to show the extent to how food and eating form an integral part of the unique Malaysian culture.

Another popular phrase among the locals is ‘Jalan-jalan cari makan’ which loosely translates to mean ‘travelling looking for food‘. Not only have many Malaysians travelled around the world looking for food, some have made that extra effort to take our food with and thus, introducing to the wider world the colourful and scrumptious Malaysian cuisine!

Malaysia Kitchen Programme

The Malaysia Kitchen Programme (MKP) is a programme aimed at promoting Malaysian restaurants overseas, by creating demand for Malaysian cuisine through an integrated, holistic and multi-pronged  promotion programme in collaboration with restaurant operators. The main objectives of the MKP are ultimately to increase patronage of Malaysian restaurants operating overseas as well as increase exports of processed food, food ingredients, and agriculture produce and to attract tourists to Malaysia.

Promotion Strategies 

Strategies to promote Malaysian restaurants and cuisine:

  • Capitalising on existing Malaysian restaurants overseas including franchise;
  • Integrated campaign promoting Malaysian restaurants overseas;
  • Promotion campaigns in cities where there is a critical mass of Malaysian restaurants;
  • Leveraging on all touch points which covers various types of restaurants from fine dining, bistro, café, fast food and takeaways to cater for all market segments which includes the upper and middle class, executives, students, tourists, families and office workers; and
  • Associating Malaysian cuisine with intellectually stimulating experiences by incorporating elements of knowledge, history, art, culture, creativity, innovations and lifestyle.

Restaurants participating in the Malaysia Kitchen Programme will benefit from the following:

Promotional Support

A focus on the public relations (PR) initiatives lined-up under the Malaysia Kitchen Programme which includes reviews by well-known personalities, travel writers and novelists as well as evaluations by international restaurant rating agencies;

Restaurants will be featured in the Malaysia Kitchen portal and promotion collaterals to create awareness about the restaurants;

Exposure in international gastronomic events such as trade shows, cookery programmes and demonstrations.

Financial Facilities

Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing facilities through the Malaysia Kitchen Financing Facility (MKFF) to assist Malaysian entrepreneurs in obtaining credit/financing facilities for the purpose of:

  • Opening new restaurants overseas;
  • Expansion of existing restaurants or the opening of new branches; and
  • Development of Malaysian food ‘franchise’ internationally.

Other Services

Sourcing for Malaysian food ingredients. New and authentic Malaysian recipes for research and development.

Assistance in promotion of Malaysian restaurants through arts, culture and literary works. Supply of promotion materials and collaterals.

Promotion through tie-ups with hotels, hypermarkets, airlines, TV channels and culinary centres. Identification of talents for restaurants through Associations and Training Institutions.

Who can participate?

Malaysia Kitchen Promotion programme is open to all Malaysian restaurants abroad and foreign owned restaurants serving Malaysian cuisine.

Application for Malaysia Kitchen Financing Facility (MKFF) is open to restaurants abroad with 51% Malaysian equity of total registered capital either incorporated under the Malaysian Companies Act 1965 or under the Private Limited Company in the country of operation.

At Malaysia Kitchen, we have taken the initiative to compile all the places around the world that have been touched by the magic of Malaysian food. From the cosy cafes in London and Sydney, to the fabulous restaurants in New York and Tokyo; we will give an insight on all the eateries all over the world, offering the best of Malaysian food. This way, it will surely make it easier for you to locate them should you find yourself craving for authentic Malaysian food wherever you may be.

We provide more than food 

However, we don’t just focus on eateries alone, we are here to help everyone to really get to know our mouth watering Malaysian delicacies! So much so we have exclusively picked the best Malaysian cooks and food connoisseurs to provide us with the best recipes and tips in order for you to savour the taste of Malaysian food right in your very own kitchen!

So what are you waiting for? Come and find the nearest Malaysian restaurants in your town and get a delectable introduction to the Malaysian food culture!

Discover our best cafe and restaurant here

  • Neighbourhood Coffee

    No. 12-1, Jalan Radin Bagus 8,
    Kuala Lumpur
    Wilayah Persekutuan Kuala Lumpur
    57000
    012-723 0301

  • Kai’s Plato – Kota Kemuning

    31G-33G, Jalan Anggerik Aranda BG31/BG,
    Shah Alam
    Selangor
    40460
    03-5131 6071

  • Kai’s Plato – Kota Damansara

    12 Jalan PJU 5/1
    Petaling Jaya
    Selangor
    47810
    03-6143 6278

  • 5.1 Cafe Gallery

    No.11-1 Jalan Radin Bagus 5
    Kuala Lumpur
    Wilayah Persekutuan Kuala Lumpur
    57000
    012-621 5285

  • Sip & Spin Laundry Cafe

    D-1-3, Block D, Pacific Place Jalan PJU 1a/4a
    Petaling Jaya
    Selangor
    47301
    03-7832 5978

  • San Nae Deul Korean BBQ Buffet Nexus Bangsar

    Unit 1-3 &1-4, Level 1, Nexus Bangsar South, No7 Jalan Kelinchi
    Kuala Lumpur
    Federal Territory of Kuala Lumpur
    59200
    03-2242 2373

  • HK BOY Cart Noodle

    6 Jalan Temenggung 25/9
    Cheras
    Selangor
    43200
    01126338169

  • Tulip by That Latte Place

    LG2.88, Sunway Pyramid Shopping Mall Jln PJS 11/15, Bandar Sunway
    Petaling Jaya
    Selangor
    46150

  • Wakon Japanese Restaurant

    No.75 Ground Floor Jalan SS 21/1a, Damansara Utama
    Petaling Jaya
    Selangor
    47400
    03-7733 5996

FOOD PROMOTIONS

Rasa Sayang Spice Market Cafe “6 in 1 + P60″ Buffet Promotion Review

It is the time of the year that all of us are waiting for, the time to indulge in a buffet!

Lucky for us, Rasa Sayang Resort & Spa, Penang recently introduced the enticing “6 in 1 + P60” Buffet Promotion at Spice Market Cafe. Foodies can look forward to the new culinary offerings at Spice Market Cafe with the “6 in 1 + P60″
6 in 1″ promotion is where you get to enjoy 6 special signature food theme in 1 buffet. There are 6 stations including Japanese, Western, Indian, Chinese, Malay and Desserts where diners can savour special treats from different cultures. Each of these 6 stations will feature special signature cuisine on top of its normal offerings. These signature dishes will change every 2 weeks.

Aside from all the specialty featured, Spice Market Cafe buffet also includes wide selection of salads, cold cuts, seafood and a live cooking station.